1987Īfter Howard Schultz took over the company in 1987, the Starbucks logo received a significant refresh. The logo’s first brand color was coffee-brown. The original design’s siren was enclosed in a circular ring with the text “Starbucks Coffee, Tea, and Spices,” highlighting the main products sold at the company’s first coffee shop. The design wasn’t as crisp as the newer versions since a wooden carving inspired it. The original Starbucks logo was designed with a topless siren, a fully visible torso, and twin tails. There’s no confirmed reason why the siren was used for the Starbucks logo, but many believe it represents mystique, obsession, and addiction. The twin-tailed siren represents the sea and Seattle – the place of origin for Starbucks. It could also mean a never-ending struggle to achieve one’s goals. A circle-shaped logo appears neat, simple, and easy to recognize. Starbucks has always sported a circular logo, one of the most common shapes in graphic design. White is used as the main siren symbol, representing simplicity and cleanliness. Green is the background color symbolizing wealth, healing, and nature. The colors used for its current logo are green and white. But in the current iteration of the logo, the company’s name doesn’t appear. It’s a sans-serif font spelling out the brand name clearly for people to read. The Starbucks logo’s font has always been simple and bold. Here is the meaning of some of its elements: The Starbucks logo is unique for a reason. Later, Starbucks would embark on a series of logo redesigns, but the iconic siren consistently remained the center of its logo refreshes. He based the famous two-tailed siren on a 16th-century Norse woodcut. Terry Heckler designed the first Starbucks logo. Schultz was appointed as Starbucks CEO that same year. But after Howard Schultz joined the company in 1982, Starbucks started rebranding and swapped brown to green in 1987. Starbucks originally had a brown brand color and theme instead of its current iconic green branding. Start the free quiz now! History and meaning of the Starbucks logo Discover your brand's unique character in just 3 minutes & unveil 15 key insights to make your brand stronger.
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